Whether you’re starting social media from scratch, or refreshing your feed, WXW can help.
Social media (socials) can quite easily become an overwhelming aspect of your business. Facebook. Instagram. LinkedIn. Twitter. Pinterest. YouTube. There are so many social media platforms out there, the list just goes on and on. Each of them serve their own unique purpose, with their own specific audience.
A major misconception amongst businesses is that they need to be on every platform. For so long, businesses were told that in order for business to thrive, they had to be on social media; they have to be across all platforms in order to get maximum exposure and promote the business. The truth is, it’s unnecessary, too time consuming and exhausting.
This is why bigger companies started to employ full-time social managers. Their sole purpose is to spend their days on every platform following, commenting, liking, sharing, retweeting, messaging, moderating, posting etc.
As a small business, you should be focusing on one or two major platforms.
Example
Carol runs a business selling hand-made scarves. Carol only does this part time, and spends her weekends selling scarves at the local markets.
Is Carol going to need a solid presence on Twitter? No.
Is Carol’s audience going to be looking for her on LinkedIn? Doubtful.
Instagram, Pinterest and Etsy are the platforms that Carol should be considering. These platforms cater towards niche markets such as hand-made textiles. They are platforms that are driven by quality visuals, and Carol would benefit from a visual-based campaign that will promote the product in the best light.
Over time, Carol could consider establishing an online store through Etsy so she can sell her scarves online to a much wider audience.
Once you know who your audience is, and where they’ll be looking for you, you can create a campaign to market your business directly to them. It just doesn’t need to be every social media platform out there.
Social Media and YOUR Business
The reality is that social media is the driving force behind most businesses. With the global impact of the COVID-19 pandemic, we’ve seen a significant rise of businesses pivoting and becoming more active on socials.
Whether you are brand new to social media, or if you’ve already got a presence, but need assistance, I’m here to assist.
Do you need help in creating a more consistent look to your social content?
Perhaps you’re looking for somebody to take on the role of managing the socials for your business, so you can spend that time and effort elsewhere in your business?
Or maybe you need to start with the basics of what social media is, how it works and where to get started.
Whatever your needs are, I can get you moving in the right direction.
If you would like to find out more about how WORK BY WILMS can help your business on social media, feel free to get in touch.