Who said print was dead? Let WXW help your branding shine.
In a society that is driven by digital-everything, it’s no surprise that many people refer to print as a waste of time.
I want you to know that they’re wrong.
Well… kind of.
In terms of marketing, there’s a benefit to promoting your business and your brand both online and offline! When was the last time you received a business card from somebody? Can you recall anything specific about it? What did it look like? What did it feel like?
Marketing isn’t about putting your logo on absolutely everything you can think of (but if you want to, we can talk about that!), it’s about being strategic in terms of what you put your brand on that is going to get people to notice you and remember you – and that can be as simple as a well-designed business card.
Or letterhead.
Or pull-up banner.
Or merchandise.
Depending on your personality and the type of business that you have, print can greatly enhance the customer experience by adding that ‘human’ touch to the product or service you receive.
Take a moment to think about the last thing you purchased online. When it arrived, do you recall anything special about it? Did it come in a branded box, or was it wrapped in a nice tissue paper? Was there a thankyou card, or perhaps a hand-written note?
No?
What if there was? Would you feel any different about that brand / company? Would you be more inclined to shop with them again simply because of the way they made you feel when you received a delivery from them?
The reality is that print certainly isn’t dead, and still has a very solid place in marketing and promoting your business. Being able to create a lasting impression for a customer, especially a great first impression is important not just for future business, but also how people talk about your business to others.
Get in touch today to find out how print can enhance your business and customer experience.